Brand Guidelines

Purpose

These guidelines ensure consistent and effective representation of Jeweld Consulting, a proud Black and woman-owned business, across all platforms and materials. They are designed to maintain the integrity of our brand while celebrating our deep commitment to community and equity.

Overview

Jeweld Consulting’s brand identity is a blend of warmth, competence, and a strong community focus. As a Black and woman-owned business, we emphasize equity in everything we do. This document provides guidance on using brand elements consistently while allowing for flexibility in sub-brands and events.

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Brand Identity

Use Full Name, Title Case
When first mentioning the organization, the full name should always be written in Title Case: Jeweld Consulting.

Subsequent mentions of the organization may be shortened to “Jeweld.”

Do Not Italicize or Bold the Brand Name
Never italicize or bold Jeweld Consulting unless the text around it is bold or italicized.

Primary Colors

Dark Green

Hex: 132D1E
CMYK: 81, 53, 79, 69
RGB: 19, 45, 30

Secondary Colors

Fonts

Zin Display

Headers & Logo

A modern font used for impact and distinctiveness

Gill Sans

Body Text

A clean sans-serif font for readability

Visuals & Photography

Round Cropping

All photos and graphics should be cropped with round edges to signify safety, approachability, and friendliness.

Reflect Our Work

Photos must reflect Jeweld’s work in the Black community and need to have an uplifting, empowering feel to them.

Avoid Posed Photos

We are an action-oriented organization. Photos should show people looking natural and/or taking some sort of action. No posed photos.